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Welcome to View Avenue. I document my adventures in travel, style, and food. Hope you have a nice stay!

SPIRIT: with Sable Beauty

SPIRIT: with Sable Beauty

We're so busy 'living' that we often forget to take care of ourselves. So exhausted are we by our daily tasks that evening routines (our beauty rituals - the ones our mothers nagged us about) get forgotten more often than we'd perhaps like to admit. As I have previously written, I was never one to pile on the makeup. I spent so much time performing that I considered being off stage a time for my skin to go into repose. I was right. Or, at least, half right. It's wonderful and necessary to take a break from makeup, but just as necessary is keeping skin nourished. But cleansing, toning and moisturising can be time consuming, and not just because we want to crash at night. There's also the laborious task of finding the best products, which are, in my opinion, of the more organic variety. This is where Sable Beauty comes in. I met Sable Beauty's co-founder, Yassira Zaandam, during one of the most dramatic periods of my life. It was around Fashion Week and suspicions about my mother's health were being confirmed... I was going to double the number of business meetings, while also trying to perform in my role as features editor at XXY magazine, taking a new position as a full-time property conveyancing assistant and, to be honest, flapping a little. There was such busy-ness in my life at that point: with trips to and from London every other day and many ambitions to be pursued and goals to be met. Yassira and I met in Nordic Bakery, Soho, and spent a long time getting to know each other. Yassira, a petite brunette, beautiful and effortless, had this calming influence on me almost immediately. When she explained her motives for starting Sable Beauty to me I knew I would admire and respect her for a long time. In her words, she launched her company because she felt a gap in the beauty industry, from which stemmed a "passion for intelligent beauty of the highest quality that delivers, and a need for a modern service." Yassira provides that intelligent beauty through Sable Beauty, a brand "that is always inclusive," and as a bonus, organic, unpretentious and slow. This angle on the beauty world resonated with me, as though I'd found a home for my face!

But it's definitely not all about the slap with Sable Beauty as they have an extensive range of skin care products to choose from. I got a taste of these delights during London fashion Week, when they gifted me a Survival Kit of products for the week's events. And I needed them. Included in my face-saving purse was the:

  • Herbivore Botanicals Youth Preserving Facial Oil, - an item I can honestly list among my all time favourites.
  • A couple of STIKS Lipstics in a variety of nudes, one of the products used in the photo shoots for our collaboration.
  • A juicy Troi Ollivierre lipstick in delicate fuchsia, which you build up ladies depending on how dramatic you want to be, so fear not.
  • A life-giving cheek and lip tint from Beauty is Life, which I used every single day of LFW - sneaking to the loos between shows to create the allusion of fresh-faced youth with a quick swipe.
  • A brightening (and rejuvenating) toner from Aster & Bay. This is so organic that it stung at first, but left my skin plump and refreshed every time. And...
  • An eye mask for the quiet moments in transit.

 

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The fact that the beauty industry is limited in range is not breaking news. Brands like Charlotte Tilbury and Liz Earle have done there bit (emphasis on bit, but no shade) to be more inclusive, while others like Black Up and Fashion Fair have gone down the opposite end of the spectrum by creating makeup exclusively for black women. While I'm not complaining about either of these options, I find Sable Beauty's take more refreshing. It is primarily a brand where women of colour can feel as at home as their less melanin-ful sisters. Consistant to a tee, the majority of their cheek tints, lip colours and other products are multi ethnic - that is to say there's something for everybody. "It's not that we wanted to exclude anybody," Yassira told me over one of our coffee meetings. "It's just that usually the industry starts with light {skin tones} and then gradually extend their range to dark {tailing off at some type of 'tanned'}. So we just did it the other way around: we started at dark and gradually moved our way to lighter skin tones."

And Sable Beauty are constantly expanding their collection, with brands plucked from our own London startups to apothecaries and niche companies in Europe and the states. Take a look at our take on SPIRIT, an editorial that embodies the feeling evoked by a brand like Sable Beauty: that feeling of freedom of expression, effortless confidence and a love of life. www.sablebeauty.com

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Spirit

Sable Beauty View Avenue

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Sable Beauty

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Sable Beauty skincare

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In collaboration with Sable Beauty | Photography: Pedro Antunes. | MUA: Chloe Bines | Model: Shaquilla Hamilton Vision and Creative Direction: View Avenue & Grace Ekall

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Off Duty

Off Duty

On vulnerability.

On vulnerability.