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A British blogger featuring fashion and culture, beauty, health, art and journalism for an international audience. It includes beautiful editorial photography, innovative fashion pieces, with social media friendly sharing tools. 

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Fashion week street-style: distracting or encouraging?

Fashion/Opinion

Friday, 19th december

When we celebrate the parade of fabulously attired fashion devotees that festoon the entries of highly anticipated runway shows, do we take into account that this display of what's what on the potential some-bodys might be taking away from the true glamour of fashion week? I am talking about those street-stylers, the ones who thoroughly enjoy dressing up in their craziest garb just to stand outside the show spaces all day long. It is the whispered opinion among some of the fashion schoolers that all this peacock-ing is detracting from what fashion week is all about: art, hard work and well-deserved attention being bestowed upon the designers and their inspiring work. At times, these ambitious (yet self-consciously blasé) attacheés merrily run their own pre-show shows and then change tack and go home! What is insulting about this lot is that they often don't bother attempting a high fashion gate crash. They come solely to stage their own extravaganza. A who's who of an effortlessly eager fashion posse, yet invisible to the real contenders. But who cares? Read More...

When we celebrate the parade of fabulously attired fashion devotees that festoon the entries of highly anticipated runway shows, do we take into account that this display of what's what on the potential some-bodys might be taking away from the true glamour of fashion week? I am talking about those street-stylers, the ones who thoroughly enjoy dressing up in their craziest garb just to stand outside the show spaces all day long. It is the whispered opinion among some of the fashion schoolers that all this peacock-ing is detracting from what fashion week is all about: art, hard work and well-deserved attention being bestowed upon the designers and their inspiring work. At times, these ambitious (yet self-consciously blasé) attacheés merrily run their own pre-show shows and then change tack and go home! What is insulting about this lot is that they often don't bother attempting a high fashion gate crash. They come solely to stage their own extravaganza. A who's who of an effortlessly eager fashion posse, yet invisible to the real contenders.

But who cares?

Read More...


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View Avenue is a place of creativity and inspiration. Here, I aim to promote the beautiful side of life, from exciting cultural events to amazing fashion brands that I am just dying to share with my cosmopolitan and intelligent readers. Whether you trawl through this site on a regular basis or merely glimpse the images, I hope that your stop, no matter how brief, is enjoyable.
Patricia Yaker Ekall x

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